Nokia has announced that several leading U.S. publishers have joined the Nokia Media Network, a premium advertising network that provides brands reach to millions of mobile consumers through advertising on blue-chip mobile publishers, operator partners and Nokia services, furthering Nokia’s reputation of providing wide audience reach on high-quality publisher mobile sites.
These additions join other flagship Nokia Media Network publishers such as Reuters, CNET, Agence-France Press, Unidad Editorial, Hearst and AccuWeather; operators like Sprint and Airtel; and Nokia services like Nokia.mobi.
“We’re very pleased to welcome these blue-chip publishers to the Nokia Media Network,” said Tom Henriksson, head of Nokia Interactive Advertising. “These additions fortify the Nokia Media Network’s reach in the United States, which has already been a well-performing advertising network, especially for advertisers in the entertainment, automotive and mobile content sectors.”
“We advertise on the Nokia Media Network for its brand-safe, high-performance media and its ability to reach our target audience,” said Larry Shapiro, executive vice president, mDisney, which has been running Disney mobile web advertising on the Nokia Media Network.
Nokia Interactive Advertising helps brands reach the potential global audience of 3.3 billion consumers with mobile devices. Through the Nokia Media Network and Nokia Interactive Solutions, Nokia Interactive Advertising provides brands with all they need to connect with and engage consumers with mobile advertising.