Formula One setting the advertising circuit on fire

Mumbai: It’s an explosion of noise, fumes, color and drama on this week’s episode of Brand Equity on ET NOW, as it brings to you the very elitist Formula One menu that’s setting the advertising circuit on fire.

From Sanjay Kapoor, CEO of Airtel to Pankaj Munjal, MD of Hero Motocorp to the President of Federation of Motor Sports Clubs of India (FMSCI) – Vicky Chandok, the show gets you a wide range of voices to analyze the F1 property & share their views on investing in F1.

Also on the show, Peter Becker – Pennrich, Director of Terminals Marketing for Vodafone shares his view on launch of Vodafone’s Facebook Phone – ‘Vodafone Blue’ in India. Considering that the concept of ‘Facebook Phone’ was a failure with brands like HTC and INQ in the past, Brand Equity finds out why Vodafone decided to launch the Vodafone Blue and what it expects this product to do for the brand.

Catch the full episode of Brand Equity tomorrow, 7th September at 10:30pm. Repeat telecasts on Saturday, 10th September, 2011 at 2.30pm and on Sunday, 11th September, 2011 at 11.00am & 10.30pm On ET NOW.

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