Viamedia, the cable industry’s leading independent cable rep firm, announced today they have named former President of Time Warner Cable Media Sales, Larry Fischer, as their Vice President / General Manager for their New York market.
Fischer has an extensive background in the cable advertising sales industry. He held the position as President of Time Warner Cable Media Sales from May 2002 until 2007. In that role, he was responsible for all advertising sales operations at thirty-two (32) in-house Time Warner Cable Divisions throughout the country. Fischer was also responsible for national advertising spot sales having established sales offices for TWCMS in New York, Chicago, Los Angeles, Dallas, Detroit, Kansas City, Atlanta and Washington, D.C.
Fischer comes to Viamedia most recently from SweetSpot.tv where he has been a media sales consultant since 2007.
In his role as Vice President/ General Manager of New York, Fischer will be handling the day to day oversight of Viamedia’s three sales offices in the New York DMA.
Viamedia President & CEO, Jeff Carter, says, “Larry brings over 36 years of industry experience to our organization. Having him join our management team will prove very valuable for our clients and in particular our New York operations. His innate knowledge of the cable ad industry, track record of success and entrenchment within the New York market made him an ideal choice for this responsibility within the Viamedia organization.”
Viamedia is a Cable Television Advertising Representation company based in Lexington, Kentucky. Viamedia and affiliate companies represent over 3.4 million cable households across the United States. Viamedia markets/ DMA coverage include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Boston, Washington DC, Detroit, Tampa, Seattle, Cleveland, Sacramento, Portland, Pittsburgh, Baltimore, Charlotte, Kansas City, Columbus, San Antonio, Harrisburg, Norfolk, Austin, Buffalo, Providence, Wilkes Barre-Scranton, Knoxville, Richmond, Lexington, Huntsville, Waco, Savannah, Charleston, Evansville, Ft. Wayne, Sioux Falls, Augusta, Montgomery, Corpus Christi, Panama City, Midland /Odessa, Jackson and Rapid City.