Former Senior Reed Executives launch diversified media company

A team of former senior Reed executives have announced the launch of iTEN Media Pvt Ltd, a diversified media company. The new company aims to provide business information products & services across multiple & integrated media platforms.

Launched in April this year, a public announcement of its launch was made today. Based in New Delhi with a pan-Indian presence; ITEN Media is founded by former Reed executives, Abhishek Bhatnagar, Rajeev Bansal & Sharat Mishra.

Abhishek an entrepreneur & former Project Head at Reed Exhibitions’ India operations has close to 10 years of hands on & rich international experience in P&L business management, new product development, launches & acquisitions, networking & building strategic alliances with government, trade and allied agencies across a spectrum of industries and markets. He is teaming up with Rajeev Bansal, who has more than 14 years of prolific operational and management experience in B2B Exhibitions business in India & across the world. Rajeev is one of the known experts in large scale trade show operations in the country. He was previously with Reed Exhibitions as Organising Director, where he spearheaded overall delivery of their projects. Sharat Mishra, the third co-founder has 15 years of expertise in Marketing, Corporate Communications, Brand & Portfolio management; he was previously with Reed where he was spearheading the marketing function across the hugely successful Energy & Aluminium portfolios.

To start with ITEN Media will have three key businesses covering the following trade mediums: Trade Shows & Conferences, Trade Publications and Trade Portals.

Speaking on the occasion, Mr. Bhatnagar said “In addition to our B2B product lines, ITEN Media would also provide Turnkey Project Management, Consulting & Outsourced Sales and Marketing services to Governments, Trade Associations & International Organisers both in Indian & across the world.”

“The trade media industry is still at its formative years in India, with most companies addressing only a couple of verticals with limited reach mostly through one of the mediums, whereas we think that the future growth is going to come through the integration of the live, digital & print medias across majority of verticals” Bhatnagar said. “With iTEN Media, we are planning to launch a diversified portfolio of integrated media properties that will cater to the industry requirements & tap these opportunities.”

Backed by radical industry research, exceptional networking with governments & trade agencies, coupled with the core team’s 60 years of cumulative experience & successful track record in operating large-scale multiple media platforms across 20 industry verticals like, Defence, Automotive, Electronics & Communication, Energy, Engineering, Manufacturing, Infrastructure, Building & Construction, IT & Telecom, Jewellery, Media & Entertainment, Mining & Metals, Safety & Security etc, iTEN Media is geared to produce high quality trade information and networking opportunities for its customers in a variety of delivery formats.

With the official launch of the company today, iTEN Media today also announced the launch of their first project, Delhi International Jewellery Show (DIJS ’09), an international trade show on Gems & Jewellery sector scheduled to be held from 10-13th Dec, 2009 at Pragati Maidan, New Delhi.

“The Indian gems and jewellery industry had seen a phenomenal growth & success in the recent past, however the current developments in the global economy & the particularly the Gems and Jewellery industry demand not only effective planning and action but also strategic initiatives to create an environment for sustaining continuous growth of business.” Bhatnagar said.

“In the above backdrop & keeping in view the objectives & requirements of the north Indian Gems & Jewellery community, iTEN Media has joined hands with Ms. Kaushal Shah of Kaushal’s Media to jointly present the Delhi International Jewellery Show in the very bustling market place and the capital city of India, New Delhi.”

DIJS’09 is planned to be a “Gem of a Show”, offering a unique forum to the Gems and Jewellery community to effectively network, source & conclude business in a secure and ambient environment.

Speaking on the launch of the project, Ms Kaushal Shah said “DIJS’09 will create a unified platform for the business and the niche consumer community, a uniqueness of the show & a not to be missed opportunity for the community. It would offer a cost effective showcase & business opportunity in the hub of highly potential north India jewellery market whilst attracting buyers & sellers from the central and east India markets also. Showcasing the best of the local and international jewellery trends, designs and variety, DIJS’09 will witness manufacturers, wholesalers and exporters offering a enthralling variety in each jewelry segment, in all, making it a must visit show for retailers, experts and consumers of Gems & Jewellery.”

At the moment iTEN Media is funding the current projects through internal accruals but in future will raise funds through private sources.

Leave a Reply