Former IBM techie Ashish Abrol launches marriage planning portal

New Delhi: Former IBM techie Ashish Abrol has launched first of its kind wedding planning portal in India called the Big Indian Wedding . com.

This portal is a one stop solution for all wedding planning needs –be it finding a venue, a caterer, a decorator or that perfect lehenga to dazzle your guests. Internet is the medium of today, tomorrow and thereafter and the concept of this portal is the result of a belief that every bride and groom to be and their families should have access to the best wedding planning resources available in their city to match their tastes and wallet.

BigIndianwedding is the place where brides and grooms to be and their families can start their wedding planning search 24X7 from the comfort of their bedroom. The website provides listings of over 1000 vendors in over 25 categories and sub-categories along with reviews from users.

Ashish Abrol says ”BigIndianwedding will change the way brides and grooms to be and their families start their wedding planning search in India. By researching and mapping out the best possible vendors in each category, BIW aims to simplify the wedding planning process. Now, couples need not waste precious time going from one mall to another or one wedding exhibition to the next. They can simply log onto bigindianwedding 24×7 from their comfort of their homes and read about the latest bridal trends or find that perfect wedding venue and even compare prices across vendors. BIW aims to make weddings special, memorable and as unique as you are. “

It has been just 3 months that the portal has been launched and within this short frame of time, it has attracted a lot of attention towards itself that has led it gain the number 1 Alexa ranking for the wedding planning portal in India. Further, the visitors to BIW are a sticky lot. On an average, a BIW visitor spends about 33 minutes on the site on every visit. BIW continues to add fresh and original content two to three times every week and the time spent on the site is testament to the visitors’ interest in the material on the portal. As for the future of the portal, Mr.Abrol expects it to be the first name to occur in the minds of people when they plan a wedding. The USP of BigIndianWedding is to cut across sensibilities, regions, demographics and purchasing power and become the most visited and most relied upon resource for wedding planning.

The portal is not just a perfect place for the modern girl who is stylish, traditional, and wants value for money services and products to start her wedding planning search, but it also is a great platform for small and medium sized service providers to reach out to new customers in newer markets not only domestically but also globally. The aim of this portal is to be the most comprehensive and reliable resource for wedding planning and its objective is to ensure that everyone should have the luxury of getting a dear one married with ease, using the most appropriate and cost effective resources at their disposal to match their wallets. The convenience of the portal is that it reduces the need to collect information about vendors by physically travelling long distances. This is especially a great help when the family is planning an out of town wedding.

Bigindianwedding is not just a directory where one can find the best vendor to suit one’s style, pocket and whim but also an online magazine that offers advice on how to put it all together so that you can look your very best on the most special day of your life. BIW is determined to make the woes of wedding planning go away not only for the bride and groom to be but also for their families and near and dear ones.

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