The account will move from Universal McCann immediately.
Ben Buckley, CEO of FFA, said: “It’s a great opportunity to work with one of Australia’s leading media companies in 2012 and beyond. FFA is the guardian of one of Australia’s most powerful sports brands in the Qantas Socceroos and has positioned the Hyundai A-league as challenger brand in the sports marketplace. Our core constituency is the 1.7 million football participants who are truly representative of Australian society. We have many exciting opportunities for the game, which is a fabulous growth story.
We were attracted to MediaCom given its intelligence and scale in this market along with its broad array of client and category experience. We are confident that MediaCom will provide FFA with the right platform to help us to continue building the popularity of the Qantas Socceroos and the Hyundai A League. I would like to thank Universal McCann for all their hard work on our business over the past few years.”
Mark Pejic, COO of MediaCom Australia added, “We’re delighted to be working with FFA, they have taken the time to understand the breadth and depth of the MediaCom offer and the benefits this will bring to their business. As a passionate football fan, I’m thrilled that we have been given the opportunity to work with Ben and his team.”
The FFA business will be housed in The Entertainment Division (TED) MediaCom’s newly created in house entertainment division which houses an ever expanding portfolio of entertainment brands including Universal Pictures, Universal Music, ACP, 7, Carnival and Electronic Arts.
This caps off great year for MediaCom which has won in excess of $100m of new business including; Westpac Banking Group, Electronic Arts and Bayer.