Flock Associates, the start-up integrated marketing and effectiveness consultancy led by Simon Francis, has further strengthened its Non-Executive Board with the appointment of Professor Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, University of Cambridge, England.
Professor Prabhu joins Nick Bell (Director of digital products, News International), and Henriette Kistrup (Senior Director Operational Excellence at Arla Foods) on the board of Flock.
Commenting on his appointment Professor Prabhu said, “The Cambridge Judge Business School is interested in innovation and entrepreneurship. Moreover, as head of the marketing group, I’m interested in seeing how the global marketing ecosystem evolves. Flock seems to me to be a significant development in marketing services and as such I am delighted to support Simon and his team in Flock’s development.”
Simon Francis, Chief Executive Officer of Flock, said of Professor Prabhu’s appointment, “I am delighted that Jaideep has decided to join our board. His knowledge of marketing, innovation, and business in the West and in emerging economies such as India will be a huge advantage to our clients. We are building a diverse, global team, with immense breadth of experience that will inform our products and services to clients. Jaideep has a great mind and a great spirit, and will fit into the Flock perfectly.”
Flock Associates is a new concept – an independent and objective integrated marketing and effectiveness consultancy. It is based in London, England and led by Simon Francis, who has a rounded CV that includes time as CEO Saatchi & Saatchi and CEO Aegis Media, EMEA, and spells with OMD, Leo Burnett and MindShare.