First 4 non-India cricket matches rate 2.23 TVR in top 6 Metros

New Delhi : The ICC Cricket World Cup 2011 has taken the cricket lovers of India by storm. Not only has the first game featuring India been highly watched, with a rating of 10.3 TVR, according to the latest data now issued by rating agency TAM, the average rating of the first 4 non-India matches too has been a very impressive 2.23 TVR in top 6 metros.

The match between Netherland and England rated 2.8 TVR with a peak rating of 8.87 TVR. 3 of the first 4 non-India matches have rated more than 2 TVR in the top six metros. This is 5 times the rating achieved by top non-India series in recent times. Underlining the fact that this is the Cup that Counts, a very high quality of cricket has been on display, which has proven highly attractive for viewers and bodes very well for the rest of the tournament.

Overall, the 5 matches have been watched by 53% of the audience in Top 6 Metros, which translates to around 38 Mn individuals. Taking the warm-up matches and the opening ceremony into account, the tournament has already been watched by a whopping 42 Mn individuals in Top 6 Metros.

Commenting on the rating success enjoyed by the tournament so far, Sanjay Kailash, Executive Vice President – Ad Sales & New Media, ESPN Software India Pvt. Ltd, said, “After the blockbuster opening match, the non-India matches too are setting new trends in viewership and I am absolutely delighted with the response the ICC Cricket World Cup has received. Befitting its stature, the tournament is generating its own euphoria and buzz, the likes of which I have not seen in a very long time. With many of the highly anticipated matches still to come, we are confident that ratings will continue to remain very strong and grow even further in the days to come.”

*Source: TAM Peoplemeter System.Market: 6 Metros
TG (for Ratings): CS M 15+ ABC
TG (for Reach): CS 4+
Channel: ESPN, STAR Sports, STAR Cricket, DD1

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