Fiona Johnson appointed as MediaCom Australia CBD and Marketing Officer

MediaCom Australia has appointed Fiona Johnston as Chief Business Development and Marketing Officer. She will work closely with Toby Jenner, Executive Chairman and Mark Pejic, CEO.

The role will have two core functions; to develop business opportunities for our clients – both current and new, as well as MediaCom – whilst further supporting the MediaCom brand and all of its constituent parts.

Prior to joining MediaCom, Fiona was Managing Partner at Publicis Mojo and also set up her own executive coaching business, Mate Coaching. Her work at training firm Wentworth People later allowed her to work alongside companies such as MediaCom, The Coca Cola Company Asia- Pacific, dgm, OMD and the Mitchells Group.

Toby Jenner, MediaCom Executive Chairman, said “Fiona has had a number of senior creative agency leadership roles in the UK and Australia, including Euro RSCG, Publicis Mojo and Lowe Hunt Draft. As a result, she knows what good work looks like and understands the importance of a brand. More importantly, she knows MediaCom.

“Fiona has for the last couple of years worked with us as an Executive Coach, as such she knows our business, the journey we’re on and has been a key part of our success to date. She’ll be a fantastic addition to a top class team.”

Fiona Johnston, Chief Business Development and Marketing Officer, says: “After working with MediaCom through a key period in the development and evolution of its business and people, it feels like a very natural transition to get more involved and help continue the journey the company is on. At this stage of my career I was looking for a new challenge and considered various options. This is the one which excited me the most, and is a decision largely based on the depth of talent across the entire MediaCom business.”

This is a new-to-market role for a media agency, and follows significant growth for MediaCom (+16%) a market which was flat (-0.2%) in 2011. MediaCom’s recent wins include Westpac Banking Group, Electronic Arts and Bayer.

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