Financial Times launches Chinese microsite for ‘Women at the Top’

The Financial Times is launching a new Chinese-language microsite as part of its ‘Women at the Top’ multi-platform initiative which includes extensive editorial coverage in the paper, on video and online, as well as a global conference in Shanghai in November. The ‘Women at the Top’ editorial series and conference is supported by Rolex.

The Chinese microsite will feature translated articles from the FT’s continuing ‘Women at the Top’ editorial series as well as original content and video interviews with some of China’s top female chief executives and leading business decision makers. The microsite can be seen at http://watt.ftchinese.com.

The first video interview is with Gong Haiyan, CEO of Jianyuan.com International Ltd. Ms Gong is a pioneer in China’s online dating market and Jiayuan.com ranked first in terms of number of unique visitors, average time spent per user and average page views per user among all online dating websites in China in 2010, according to iResearch. As of March 31, 2011, Jiayuan.com had 40.2 million registered user accounts, with an average of 4.7 million monthly active user accounts in the first quarter of 2011. The company listed on NASDAQ in May 2011.

To reach a wider readership, content from the ‘Women at the Top’ Chinese microsite video interviews will also be featured in leading media in China, including China Business News Daily, Caijing, Caixin Century Weekly, Harper’s Bazaar and Marie Claire.

“We are delighted to launch the Women at the Top Chinese-language microsite which celebrates the achievements of women in business around the world. This initiative uses the FT’s exclusive access to global business leaders to explore challenges and issues faced by influential women in organisations across a multitude of sectors,” said Angela Mackay, managing director for the Financial Times in Asia.

The ‘Women at the Top’ conference will be held on 15 November in Shanghai and aims to gather 150 of the world’s most influential business women. The conference will be chaired by Lionel Barber, editor of the Financial Times, and John Ridding, CEO of the Financial Times. Confirmed speakers include Arianna Huffington, President and Editor-in-Chief, AOL Huffington Post Media Group; Olivia Lum, Group President & CEO, Hyflux; Maria das Graças Silva Foster, Gas and Energy Director, Petrobras and President, Gaspetro; Sung-Joo Kim, Founder, Sungjoo Group and Chairperson, MCM Holdings AG; Jing Ulrich, Managing Director and Chairman of Global Markets, China, J P Morgan; Nora Wu, Human Capital Lead Partner, PwC Asia Pacific and Office Lead Partner, PwC Shanghai; and Umran Beba, President, Asia Pacific Region, PepsiCo.

The FT’s ranking of the Top 50 Women in Business will be unveiled on the next day in a special magazine supplement with the FT’s global editions. The data for the ranking will be supplied by Egon Zehnder International.

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