Mumbai: Fever 104 FM announces a first time ever and a most innovative campaign for its Mumbai listeners to cheer and lend support to Sachin Tendulkar on his most special day which is his birthday on 24th April. Fever 104 FM is all set to gift the little master an 11 foot long cricket bat specially signed by his fans all across Mumbai.
Fever 104 FM has always been ahead of the curve in terms of creating unique opportunities to enable listeners to support their favorite game and players and this time is no different. This time Fever 104 FM with its promise of ‘104% Mumbai Indians ke Saath’ gives its Mumbai listeners once-in-a-lifetime chance to autograph and gift Sachin Tendulkar a gigantic 11 foot long bat. Sachin and Mumbai are synonymous with cricket and Fever 104 FM is right up front to give young Mumbaikars a never before chance to wish their Mumbai cha mulga on his birthday on 24th April in a special way.
Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, proudly adds, “Generally celebrities’ autograph gifts for their fans but this time Fever 104 FM gives its listeners and cricket fans a chance to autograph this bat for their favorite cricketer. Sachin has been the country’s favourite sportsman for nearly two decades now. Everybody loves him and this is just a way for us to show him the huge following and affection he commands across the city and at the same time this is an opportunity for our listeners to tell him that he’s their hero.
The 11 foot long bat is currently doing the rounds of Mumbai placed on a canter for Mumbaikars to sign it. The ‘Bat Promotion’ started on 17th April and has garnered tremendous response. The canter has already covered areas like Borivali, Kandivali, Malad, Andheri, Bandra, Mulund and Vashi.