New Delhi/Mumbai: Fever 104 FM has put together for its listeners the biggest epic of all time – the Ramayan. With celebrated artists such as Naseeruddin Shah, Anupam Kher and Om Puri, this promises to be one of the most ambitious radio projects of all time, and a complete theatre of the mind for radio listeners.
Delivering on its promise of freshness and out of the box programming, Fever 104 FM is ready to set the airwaves on fire starting the 30th August where the listeners will be acquainted with this mega production.
Come September and Fever 104 FM will be all geared to recreate on radio the magic of our mythology. Tune in to your heritage with Fever 104 FM’s grand innovation – Fever Radio Ramayan, a programming initiative set to enthrall Fever 104 FM’s listeners with a revolutionary approach in audio storytelling. The very first episode of Ramayan will air on 13th September at 7 am, where one can tune in and hear the mega epic with characters voiced by eminent personalities like Naseeruddin Shah, Om Puri and Anupam Kher.
The Fever Radio Ramayan will be a six-month long series with episodes airing every week day at 7 am. With powerful and noted theatre and Bollywood veterans like Naseeruddin, Om Puri and Anupam Kher, this show will truly entertain, enlighten and delight the listeners.
Playing the dynamic character of Raavana said Mr. Naseeruddin Shah, “Ramayan on radio was unheard of and when Fever 104 FM approached me to play Raavan, I was truly elated to lend my voice to help reach out and educate our youth about the great epic of Ramayan. It has truly been a challenging experience to communicate the emotions and create a real life audio environment for radio listeners”.
“It is wonderful that Fever 104 FM has taken the initiative to retell the great Ramayan in a convenient yet powerful medium – radio. The reach and listenership that radio has is immense to influence minds and send out a strong message of love, brotherhood and faith through Ramayan. I thoroughly enjoyed recording and wish Fever 104 FM the very best and urge them to continue adding value to our lives.” said Mr. Om Puri who has enacted a powerful ‘Kaal’ in the series.
Adding on, Anupam Kher who plays Dasharath said, “From theater to silver screen, from comedy to action, I have experienced all shades of acting and entertaining my audiences. Still, being a part of Fever Radio Ramayan has been very exciting for me. Packaging and presenting Ramayan the way Fever 104 FM has is truly commendable. With the fast pace of today’s life, the new generation needs a convenient way of reconnecting to their roots. I wish Fever 104 FM all the very best and thank them for their efforts”.
S Keerthivasan, Business Head, Fever 104 FM, said, “Fever 104 FM has always sought to be thought leaders, and to give our listeners the most special radio listening experience. Ramayan is a timeless classic and an integral part of our culture. With the Fever Radio Ramayan, we at Fever 104 FM, are trying to tell its tale in an interesting and innovative way and platform. This is yet another ‘first’ that Fever 104 FM brings for its listeners. I’m sure it will be loved and much appreciated across all age groups. We will continue to add such novel content to our programming and offer to provide the best of entertainment for our listeners.”