Fever 104 FM launches India’s First Song Request Module

New Delhi : Fever 104 FM once again creates history by launching a revolutionary service for radio listeners, iPlayFever, in the country by giving power to its listeners to choose & control what plays on radio.

A path-breaking technological innovation now truly empowers radio listeners to play their favorite songs on Fever 104 FM all day long through their mobile phones by simply sending an SMS and scheduling their favorite songs on the station. iPlayFever works on multiple levels all the time keeping the listeners convenience in mind. Not only is the listener able to choose the song that he/she wants to listen to, but they also get reminders about when the song has been scheduled, and all this at the cost of a normal ‘non-premium’ SMS.

Listeners can request for their apna walla song by simply sending an SMS to 9212104104. Fever 104 FM will be informing them about the exact time when their request will be aired. No longer will a listener have to wait endlessly for his/her requested song to be played by the R.J. With the launch of ‘iPlayFever’ Fever 104 FM also asserts its brand promise of ‘It’s all about the music’.

Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, adds, “Over the years Fever 104 FM has been consistent about two things – listener benefit and how to keep the promise of Music alive for our listeners. This time around we have used technology to do something really special for our listeners and give our listeners total control of our station by playing their favorite music on Fever 104 FM. We are very happy to announce the launch of ‘iPlayFever’ for all the music lovers on Fever 104 FM, where the listener wish is our command! Additionally, keeping listener benefit in mind we have also ensured that listeners do not have to shell out premium SMS rates, so this service has been made available on 9212104104 where normal SMS rates apply.”

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