New Delhi: Fever 104 FM hosted a special kitty party themed tea20 for the winners of the Tea20 contest; Tea20 contest is a part of Fever 104 FM’s new initiatives for the on-going ICC Twenty20 World Cup. Mid morning RJs in Delhi, Bengaluru and Kolkata treated the ladies at special evening of full chai time masti.
In Tea20, the city’s favourite mid-morning RJ invited only women to play this contest. He played Tea20 with women on-air to check their cricket quotient. To add to the fun and excitement of the game, 4 women were selected everyday in the week and were invited by RJ Paran, RJ Sumesh and RJ Arvind in Delhi, Bengaluru and Kolkata respectively for a Tea20 party where women got to share their take on cricket as a game and interact with their favourite RJ.
The overwhelming turnout got the thrill, fun and passion of cricket alive amongst the ladies at Mantri Square Mall, Bengaluru. In Kolkata and Delhi, too, the scene wasn’t very different; Delhi’s most loved, RJ Paran, hosted the Tea20 party gave interesting trivia at Bikanerwala, Rohini, while in Kolkata RJ Arvind invited the ladies at Yo Foodies in Highland Park. The ladies simply enjoyed the engagement as the RJs broke the ice by playing exciting impromptu games like tongue twisters, number games, etc and interacted with the kids of the winners. The winners also received exciting gift hampers.
Mrs. Shweta, one of the winners of Tea20 excitedly adds, “During any cricket tournament, my husband is always glued to the TV and I get bored. I am thankful to Fever 104 FM for organizing this Tea party for us especially at a time when our husbands do not have any time for us. I got to interact with so many ladies and we really had a fun filled evening.”
Neeraj Chaturvedi, National Marketing Head, Fever 104 FM, adds, “Fever 104 FM has clearly established itself as the preferred sports destination on radio. We wanted to do something special for our women listeners and reach out to them. Tea20 gives us the platform to engage with our women listeners and also gives them an opportunity to interact with the person they love to hear the most. Tea20 is meant to take our women listeners even closer to the action at the ICC Twenty20 World Cup and reward them.”