The Festival of Media Global has set a new Guinness World Records title, Most business cards collected in 24 hours, at this year’s event, currently taking place in Montreux, Switzerland at the 2m2c Convention Centre.
The Festival was awarded the networking world record thanks to C Squared account director James Fleetham’s effort at collecting 414 business cards within 24 hours. The record attempt was officially verified on site by an Adjudicator from Guinness World Records, Marco Frigatti, who is the organisation’s head of records.
Achieving the record was no mean feat, as Mr Frigatti had to accompany James for the duration of the 24 hours, verifying that all cards were collected through genuine networking interactions and no duplicate cards were collected. Anyone who wants to break this record will have to surpass the 414 mark.
CEO of Festival of Media Global organiser C Squared, Charlie Crowe, commented: “To know that the Festival of Media Global has gone down in history like this is truly a momentous occasion. This Guinness World Records title highlights the Festival of Media Global’s ethos of being at the forefront of industry trends and setting the bar for what can be achieved at events of this nature.”
While the record is a first for the Festival of Media Global, Montreux is no stranger to achieving Guinness World Records success. Records exist for Most Expensive Music Chart Entry in 2002 for the CD set Miles Davis at Montreux which was priced at $250. Meanwhile the Montreux Jazz Festival in 2011 was part of the record for Most Music Festivals Visited in 30 Days.
The Festival of Media Global is the only event dedicated to the $500 billion global media industry.