The Festival of Media Asia Pacific has announced its final agenda, exploring the core issues that drive the media landscape across the region, from social and mobile, TV and programmatic, to talent and training.
Taking place from 22 – 24 March 2015 at the Capella Singapore, Sentosa, the Festival of Media Asia Pacific 2015 will attract over 700 media leaders from across 22 countries for three days of invaluable networking, insightful speaker sessions, and celebration of great work.
Charlie Crowe, Founder of Festival of Media and Chairman of C Squared said, “We’ve identified some of the most critical issues faced by the media industry in Asia Pacific and brought in a diverse range of talented speakers, including a larger proportion of women, to address and debate these topics. The agenda emphasizes the unique aspects of different Asian markets as well as highlights industry challenges like talent development and innovation. I’m sure that we’ll all come away from the event with a host of new ideas, changed perspectives and hopefully quite a few new friends.”
This year’s event will feature spotlight sessions on five of Asia Pacific’s fastest emerging economies including Malaysia, China, Philippines, India, and Indonesia. True to its reputation of bringing in the most forward-thinking sessions, the event will feature Google Singapore’s Managing Director, Joanna Flint, in a session that examines Asia Pacific’s role as a leader in digital media innovation, creativity and in shaping the global media landscape. In a separate session, Huawei’s Chief Marketing Officer, Jeffrey Yang will join Celia Tong, CMO and China President of the iClick Group, to discuss the key drivers and trends of China’s telecommunications industry and the biggest challenges in taking a Chinese brand like Huawei to international markets.
Mobile, the region’s fastest growing advertising medium, will also be widely discussed throughout the event. Margot Torres, Vice President Marketing at McDonald’s Philippines and Arthur Policarpio, the Head of Mobext will take the stage in a compelling presentation making the case for brands and agencies to work together and position mobile as an integral part of the larger brand marketing and business strategy. In addition, Vivian Zhu, Managing Director, China Digital at SMG China, will lead a session on delivering brand intimacy in China through mobile, while Graham Christie, Chief Creative Officer & Co-founder, Big Mobile Group will provide a comprehensive look at the State of Mobile in Asia Pacific in 2015.
In addition, this year’s event will also delve deeper into one of the biggest issues in media today – the development and retention of talent. A distinguished panel of both client and agency-side leaders will take a closer look at what it takes to develop a winning team and the issue of local versus expatriate staff in Asia Pacific. A big believer in the need to develop talent, the Festival of Media will also host two awards for young people – the Rising Star Award 2015, supported by Starcom MediaVest Group, and the #YPL Young Promising Leaders Program, sponsored by Twitter and Power98 FM.
The annual Festival of Media Asia-Pacific is supported by Founder Partners Bloomberg Media, SpotXchange, Rubicon Project(R), Starcom MediaVest Group, UM, Initiative, Millward Brown, and Microsoft.
The Festival provides delegates a unique platform to learn, network, be inspired by one another and discuss issues most pertinent to the industry. It culminates with the renowned Festival of Media Asia Pacific awards, celebrating the best of innovation and creativity in the industry. Winners of the hotly contested awards will be announced during a glittering gala dinner on the 24 March 2015 at the close of the Festival.
Brands confirmed to attend so far include: Audi, Axa, Diageo, Google, GrabTaxi, GSK, Heineken, Huawei, Johnson & Johnson, Malaysia Airlines, LinkedIn, Mondelez International, Nestle, PepsiCo, Unilever and Visa.