Fastrack has launched its Neon Disk range of watches. Inspired by night clubbing and discotheques, gives existing technology of Electro-Luminescence (EL), an interesting twist; making it the first analog watch collection sans hands.
The collection is unique in that it uses No Hands to show the time! Instead, two concentric aluminum discs, representing the hour and the minute, show the time with the help of markers cut out on the discs. Time telling is aided with a neon that lights up through the cutouts, on the push of a button. This design innovation is an Indian First
The collection, featuring exciting options for both guys and girls, has over 20 styles. Prices range from Rs. 1195 to 2195.
The launch of the collection is supported by an interesting campaign talking about the “No hands feature of the watch.
The TV commercial that compares a Neon Disc watch that needs no hands with other (ahem) situations that could also do without hands! (Of course depending on who you are in the commercial!). The campaign is on air from November 16th, 2007 .