Hungama Mobile has entered into to an exclusive partnership with Fashion TV, world’s most popular fashion destination on television. This association will enable the mobile users across India to download exclusive clips as well as interactive content on fashion and lifestyle from the 24 hour TV channel on their mobile phones.
FTV India has also launched an India centric fashion portal www.ftv.co.in which would be a one stop destination for the fashion conscious, enthusiast, designer, trade et all with community features, blogs, exclusive videos, designer sections, fashion news and interactive features like games etc.
“As the Indian mobile community grows, mobile usage has grown much beyond basic utility. Apart from offering easy access and convenience, it paves way for making people technology savvy, helping redefine their lifestyle. It is observed that consumers worldwide are moving towards more interactive content. Am proud to announce our association with Fashion TV, which will definitely give the mobile VAS industry a new dimension and am confident will be accepted by the audience with open arms.” Neeraj Roy, MD & CEO, Hungama Mobile said.
The mobile content would be made available across various categories as images, videos, ring tones, games and many more exciting features. The exclusive tie up will enable the Indian consumers and fashion lovers to download exciting and fun fashion videos, models and designer profiles, photo shoots, and fashion tips by FTV.
“Keeping in mind the world’s growing interest in the Indian fashion industry and the consequent need for a user friendly platform to reach out to the masses, our decision to partner with Hungama Mobile brings us utmost delight. This service will enable consumers to be in loop of what world fashion has to offer. As we move forward, we are looking forward to offering innovative and popular digital entertainment to our Indian users” Tarun Srivastava, Business Head Fashion TV India, said .
FTV Mobile will be marketed both to the consumer as well as marketers along with the FTV India website, ftv.co.in The innovative website will ensure that the fashion enthusiasts get their complete dose of information on everything related to fashion, entertainment and lifestyle in India and indeed rest of the world. The website will cover Fashion celebrities, Blogs, Community Feature – My F Mag, , Exotic holiday destinations, FTV merchandize, Apparels,Videos, Fashion Calendars, Lifestyle tips, contests and Diamond Club memberships.