#fame, Asia’s premier talent led digital entertainment network, has partnered with tv channel Food Food for their show ‘Hi Tea’ with chef Ajay Chopra as part of a cross marketing initiative to create a platform for promoting their talent.
The idea is to have a different #fame talents as guests on the renowned show where they have a chance to demonstrate their talents.
As a part of this collaboration, #fame find Sandesh Motwani who is a musician and an avid singer will make a concept called ‘Chai Aur Romance’ on the show along with chef Ajay Chopra. Similarly, Ehesaas, a 3 hit member band from Kolkata will create a concept called ‘Chai Aur Fun’ for its Holi special episode; Amrita Rana who is a cricket lover will create ‘Chai Aur Cricket sports’ and the much talented Meneka Arora, a movie buff will create a concept called ‘Chai Aur Filmypana’ on the show.
Talking about this association, Saket Saurabh, CEO, #fame said “I am very pleased and excited with this partnership. Food Food channel and ‘Hi Tea’ show is an excellent platform to showcase the vast pool of talent that we have at #fame and celebrity chef Ajay Chopra is an ideal host as well. The concept that we have developed is unique and I am sure it will be a huge hit with the target audience. It’s a win-win situation for both the partners.”
#fame’s digital video network spans several social and digital platforms including YouTube, Facebook, WeChat and Instagram among others and this show will also be hosted on #fame food channel on YouTube
Ruchir Joshi, Head Content, FOODFOOD elaborating on the association said “Cooking is no longer considered a chore; it is becoming an integral part of our lifestyle. At Food Food we believe in leveraging this facet, to give our viewers a little beyond just recipes. With internet becoming a robust medium for people to learn and improve their culinary skills our association with #fame, one of the fastest growing digital platforms, gives us a chance to connect and engage with a wider set of audience across the globe. #fame talent will definitely intrigue the viewers of our show.”