Bengaluru :FACIT Innerwear, men’s brand from Forbes Brands, part of Shapoorji Pallonji’s Gokak Textiles Limited, has launched its first print ad-campaign ‘Let Mr. Right Guy wait’ addressing this change. The campaign created by Ogilvy, is being launched in New Delhi, Mumbai and Bengaluru on July 1, 2010 onwards.
The new innerwear brand promises to bring about revolution in the innerwear segment and the new ad-campaign aligns with the brand’s ideology. The path-breaking ads take a step forward to bring innerwear brands out of the ‘brochure oriented’ communication to ‘lifestyle’ focused. The creatives are designed to talk beyond ‘just comfort’ and define the personality of the endorser.
“Today, Abhishek Bachchan in Raavan and John Abraham in Dhoom are more popular than their ‘MR. RIGHT’ protagonists. It is a clear indication that today’s men are ready and open to flaunt grey traits of their personality, bring the bad, naughty and flamboyant side out. But does this change in their personality reflect in their wardrobe, probably not. FACIT Innerwear not only brings the designs and styles to match this change, but also makes them comfortable in sporting their attitude out loud,” said Mr. Nischal Puri, CEO, Forbes Brands.
The FACIT Innerwear campaign showcases the Trendz collection that highlights fashion forward silhouettes, innovative shapes and contours in 4 styles, and also introduces trophy briefs with pouches for superior comfort. The collection responds to the latest trends emerging in the market and will define the fashion quotient of the industry.