websites in Southeast Asia as more than 50 percent of netizens have an
active profile on it, a report said Tuesday.
The report released
by Nielsen, a global information and measurement company, said that 91
percent of Indonesian digital consumers maintain an active profile on
Facebook, the highest across the region.
Netizens in the
Philippines follow with 81 percent, Malaysia 78 percent, Singapore 77
percent and Thailand 56 percent, Xinhua reported.
director of telecom practice at Nielsen, told reporters that social
networking sites are becoming increasingly popular as a means of
engaging with consumers.
“Social media platforms offer myriad
opportunities for organisations to engage with consumers, and social
media is becoming an increasingly critical means of influencing consumer
decision making,” said Juthani.