Fabrice Fries, currently General Secretary of Publicis Groupe, has been appointed President of Publicis Consultants – France. He will report to Eric Giuily, President of Publicis Consultants – Worldwide.
Furthermore, he is temporarily replacing Muriel Reus, who is leaving her post as President of Publicis Events France.
Publicis Consultants I France and Publicis Events France, both leaders on their respective markets, belong to the SAMS division, headed by John Farrell, President and CEO of SAMS Worldwide.
In his new role, Fabrice Fries will be responsible for setting in place greater synergies to better serve clients common to both entities, and also for seeking new development opportunities for each company.
This appointment takes effect immediately. Fabrice Fries will ensure the transition of his current responsibilities and will leave the Publicis Groupe Executive Committee (P12) in order to focus fully on his new role.
Eric Giuily, President of Publicis Consultants – Worldwide, declared: “I am happy that Fabrice is taking on the responsibility of Publicis Consultants – France. This will allow me to dedicate more time to the development of the international activities of the network.” Fabrice Fries added: “After two years spent on the legal, human resources and internal audit aspects of the Groupe, I am very enthusiastic about the idea of returning to operational functions and especially within a network which has such exceptional clients and talents”.
Fabrice Fries started his career in the French Ministry of Finance, and then served as an advisor to Jacques Delors, the President of the European Commission, from 1990 to 1994. In 1995, he joined what was to become Vivendi (at that time CGE) and was subsequently appointed director of strategy and development of the Havas group. In 1998, he was appointed Executive Vice President of Vivendi Universal Publishing, where he was responsible for the professional press and publishing business (at that time, third European group in that field). From 2002 onward, he was CEO of Aprovia and Medimedia, companies which resulted from an LBO on these activities. In 2004, he joined a European IT services company, Atos Origin, and was responsible for its global accounts. In September 2006, he joined Publicis Groupe as General Secretary in charge of HR, Legal and Audit. Fabrice is a graduate of France’s Ecole Normale Superieure, Institut d’Etudes Politiques and Ecole Nationale d’Administration.