EyeWonder Inc., an innovator in interactive digital advertising technologies and services, has announced a strategic partnership with Collective Media, a leading online advertising network and technology provider, to offer brand advertisers a comprehensive solution for accessing quality inventory and extending the reach of their interactive in-stream video campaigns.
Through the relationship, EyeWonder will pair its pioneering in-stream technology and service solutions with Collective Media’s leading display advertising network. The partnership offers clients an end-to-end in-stream advertising solution from purchasing of premium video ad inventory to delivery of interactive ad formats and reporting of comprehensive in-stream ad metrics.
“This partnership creates a tremendous opportunity for brand advertisers, providing them with access to a massive inventory of quality video content from the most trusted online publishers as well as a more efficient technology platform for serving in-stream ads,” said Jerome FitzGibbons, Executive Vice President of Collective Media. “The ability to ‘create once, play anywhere’ offered by EyeWonder’s end-to-end in-stream solution is a benefit for both advertisers and publishers, eliminating frustrations at both ends of the value chain. The solution provides instant ad network scale without compromise.”
“In our efforts to standardize the in-stream advertising landscape, we were driven to find a high-quality solution to serve our clients’ needs and to partner with a company that offered our clients quality ad inventory and industry expertise–we found that with Collective Media,” said Michael Griffin, Executive Vice President of Marketing and Strategic Development at EyeWonder. “Together, we are creating a new way to increase quality inventory of in-stream ads on publishing sites as an important extension of our leading in-page video advertising production, delivery and management solutions.”
By integrating EyeWonder’s in-stream advertising solutions and services with Collective Media’s network reach and capabilities, publishers can deliver any interactive in-stream ad format, including interactive overlays, from any third-party rich media provider after a one-time integration with the site’s video player platform. As a result, brand advertisers and their agencies gain the ability to create one ad using the AdWonder creation and reporting platform that can run across multiple players–saving time on creative and moving ads to market more quickly. Advertisers also benefit from EyeWonder’s reporting features, which work in tandem with those of Collective Media to highlight important campaign interaction and engagement performance data, essential to measuring higher ROI.
EyeWonder’s open-standard Universal In-Stream Framework (UIF) works with any ad-serving provider and supports players built in Adobe(R) Flash(R), Microsoft(R) Silverlight(TM) and Akamai’s Media Framework. The UIF also supports the IAB Video Ad Serving Template (VAST) guidelines created to meet the need for standardization in the digital video advertising industry. Ultimately, standardization across publishing sites will lead to better monetization opportunities of video content with in-stream ad placements.