EyeWonder, Inc., a leading innovator in interactive digital advertising technologies and services, has announced its continued growth in 2008 in terms of revenue, impressions served and number of offices and employees. Despite the economic downturn, EyeWonder reported an increase in revenue in 2008, up 67 percent from the previous year. In addition, the rich media advertising provider increased global impression growth by 43 percent.
“Through these tough economic times, EyeWonder continues to focus on providing our clients the technology solutions and service they’ve come to expect from us,” said CEO John Vincent. “Our goal is to help our advertiser, agency and publisher partners maximize their advertising dollars, to give them the tools they need to ensure their advertising efforts succeed in today’s market landscape.”
Increasing its employee base by over 40 percent last year, EyeWonder also opened an office in Sydney, Australia, in response to heightened global demand for its rich media and interactive video advertising solutions. EyeWonder staffed the new office with a sales team as well as the service personnel necessary to drive measurable results for clients in the Asia-Pacific region. In addition, the company will lead business development initiatives and advance existing advertiser, publisher and agency relationships in this region. Sydney marks EyeWonder’s seventh international office, joining locations in Germany, the Netherlands, UK, Ireland and Spain.
Adding an international office marked one of many EyeWonder milestones in 2008. EyeWonder also launched its Universal In-Stream Framework (UIF) last year, an open-standard platform designed to address the interactive ad industry’s need for open standards that create a scalable marketplace, making it more efficient to buy, sell and service fully interactive in-stream advertising inventory. According to a 2008 study from eMarketer, online ad spending is expected to increase by 140% by 2012, and rich media/online video spending is expected to increase by 370%. With those numbers on the rise, EyeWonder has positioned itself to take advantage of the opportunities for in-stream video advertising.
EyeWonder also premiered its LiveWonder and Box Office Wonder products and announced several strategic partnerships, including Facilitate Digital and Immersive Media. Initiatives for 2009 include further research and innovation in the in-stream video advertising industry and focused efforts on expanding business in existing markets by continuing to service ads globally and develop ad formats and features that drive meaningful results and value for advertisers.