Bengaluru : Explocity, the publishers of city guides and other city-centric magazines and books, have entered the hyperlocal space with the launch of a guide to Indiranagar, one of Bangalore’s upscale shopping and dining hubs.
Celebrating its 21st anniversary this year, Explocity is seeking to extend its city-publishing footprint by the launch of a hyperlocal guide. The product will contain information about local merchants and services including restaurants, retail shops, spas and more. The guide will also provide readers with details of scheduled entertainment events in the area, including music, theatre, book readings, etc.
Explocity Indiranagar will be directed at residents and visitors who are sophisticated and have a global aesthetic. This helpful guide will list the hippest nightspots, branded showrooms, rejuvenating spas and ambient eat outs, all these sitting on your coffee table.
Indiranagar reflects Bangalore’s journey from Pensioner’s Paradise to India’s Silicon Valley. Indiranagar attracted a huge number of IT companies and is home to a truly global community. Over its 40 years of existence, Indiranagar has become an important commercial hub and will be an important stop for the Bangalore metro.
Explocity Indiranagar Guide will be available free of cost and will be distributed in commercial establishments in the area and will also be delivered direct to homes in the neighbourhood. Digital editions of the guide will be available online using the revolutionary Pagician™ technology. All the information in the guide will also be available on Bangalore.explocity.com.
Speaking about the guide, Ramjee Chandran, founder Publisher of Explocity said, “The Indiranagar Guide represents Explocity’s long-awaited entry into the hyperlocal space. With the expansion of hyper-regional economies, the footprint of interest in narrowing as there is so much more choice locally. Hyperlocal products are hyper-relevant!”
Chandran also said that this would be the first of several hyper-local guides with more launches expected in the next few months in neighbourhoods in Mumbai, Delhi and Chennai.