Explocity ,the city centric group of portals on Tuesday launched ‘044’ city magazine for Chennai. The company has already launched similar publications in Banglore (080 Magazine in 1996) and Hyderabad (040 Magazine in 2008).As usual , the magazine has been named after the STD code of Chennai i.e. 044 .
‘044 will be the city’s latest literary offering for the well-travelled, highly global, accomplished, educated and international Chennai residents. These people have a cosmopolitan aesthetic, a global sense of style; the sort of person who knows his penne from his Paganini’, Ramjee Chandran, the Managing Director and Editor-in-Chief, Explocity.com said.
The magazine , according to the publisher has cutting-edge design, extremely high production values, contemporary writing, current topics and the contributions of India’s leading writers come together to showcase the city for an exclusive, upscale audience, for whom 044 will become the point of lifestyle reference every month.
Annual subscribers will automatically receive free access to the digital edition of the magazine, http://www.044mag.com/ built using the revolutionary Pagician technology. A unique feature of the online edition allows readers to ‘buy’ a single copy to read online.044 is priced at Rs 50 and is available only at leading bookstores in Chennai.
Explocity.com is an aggregation of city-centric portals in New York, Dubai and 6 cities in India (Bangalore, Mumbai, Delhi, Chennai, Hyderabad and Kolkata.). These publications deliver the ultimate city experience through city features, events, movies, useful city information and thousands of accurate updated retail listings in each city under various categories like shopping, eating out and travel.
The company has promoted CityInfo magazine as well as MyTime the daily events and entertainment newsletter, the Explocity-Kingfisher Great Food Guide, 080, 040 and 044 magazines.
Explocity also provides custom publishing services and content for AOL, Google, Café Beat (for Café Coffee Day), Damac Chat (For Damac Properties in Dubai), Spiritz&More (for United Spirits limited) and others. The company produces digital products for a host of clients from Singapore to the United States. Explocity is Promoted by Ramjee Chandran who received the first round of funding from ICF Ventures and the second round from Rupert Murdoch’s News Corp.
Ramjee began his publishing career with Bangalore This Fortnight (BTF), a city-based magazine on March 31, 1989.In 1996, he launched the Bangalore Monthly and the bangaloremag.com. Both were immediately successful. Prior to his publishing career, Chandran worked as a lobbyist in New Delhi for a leading industrial group. He also has over 20 years’ experience as a writer and his articles have appeared in Indian and international publications. In 2001, Chandran met Rupert Murdoch and this led to Mr. Murdoch investing in the company. Explocity.com employs about 100 trained professionals across 3 countries and is set to launch the third phase of its growth.