Europe's cable industry begins to pay off

Europe’s cable industry is now in a position to compete in the increasingly competitive pay TV market place according to the latest report from media analyst Screen Digest .

Entitled ‘European Broadband Cable 2008’, the report finds that a period of consolidation in the industry has been followed by heavy investment from private equity groups. Telephony and Internet services are becoming increasingly important for cable players across Europe as growth in the groups’ television business begins to ease. In particular, reasonably-priced high speed broadband is being used as a key differentiator between cable and competing technologies and this space looks set to be a key battleground in 2008.

“With the onslaught of competition in the form of IPTV, DTT and freesat, as well as the older adversary of pay satellite, Europe’s cable industry has had to get its act together. Heavy investment over the past few years has allowed it to focus on offering triple-play services – with a great deal of success in some markets, most notably the UK and Spain,” Screen Digest Senior Analyst and author of the report, Guy Bisson said.

But more investment will be required in Eastern Europe and Germany where much of the cable is still analogue. While digital television has not been a core focus in many cable markets, things are changing rapidly. Rising awareness of digital terrestrial television in particular has made digital a must-have in many markets where analogue cable still dominates. With a rapid roll-out of HD services by satellite operators, cable providers will also have to make investments to compete here.“

The report finds that Europe’s cable operators have been focusing on triple-play services – with telephony rolling out at a rapid rate. Spain and the UK lead in triple play, with over 80 per cent of cable homes taking telephony and more than 60 per cent per cent taking broadband services.

However, the provision of sub scri ption television services remains core to the cable industry’s income. The report identifies that telecoms services (telephony and fast Internet) account for 20 per cent of the cable industry’s €17bn in revenue across the 27 member states of the EU. Triple-play is now the norm across Europe with Eastern European cable groups in the EU’s newest member states increasingly aping the lead of the UK’s Virgin Media, Spain’s Ono and pan-European Liberty Global.

Overall, 36 per cent of TV homes in the EU take cable services, with 62m cable TV customers and 69m cable homes in the EU. Cable uptake among the homes to which it is available is relatively high in the EU with 52 per cent of homes passed by cable taking the services.

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