Euro RSCG PR & Events has announced that it has won the PR account of Page Industries, the India franchisee holders of Jockey. Jockey, after adding sports and leisure wear to its inner wear range has become a complete lifestyle brand offering an international fashion range for men and women, with a focus on comfort.
Ashok Genomal, Managing Director, Page Industries, said “Euro RSCG PR demonstrated great understanding of the category; we look forward to working with them to establish Jockey as a complete lifestyle brand”. Tara Kapur, President, Euro RSCG PR & Events said, “We are very pleased to win the Jockey PR account as we have great experience in the lifestyle and apparel category. We are looking forward to doing great work on brand Jockey. It is also an important win for us in Bangalore.”
Page Industries Ltd. is the exclusive licensee of Jockey International Inc. (USA) for manufacture and distribution of the Jockey brand of inner wear and leisure wear for men and women in India, Sri Lanka, Bangladesh, and Nepal.