Euro RSCG bags PR mandate for Orient Ceramics

Orient Ceramics and Industries Limited (OCIL), India’s leading tile manufacturing company and a leading designer of wall and floor surface solutions, has appointed Euro RSCG PR & Events as its public relations agency for India.

Orient Tiles has partnered with Euro RSCG PR to leverage the latter’s experience in the home décor and interiors domain and to take the Orient brand to newer heights. Euro RSCG PR’s expertise in the home décor and interiors domain spans industry leaders including Asian Paints, Hunter Douglas, Otis and American Standard.

Speaking on the appointment, Mr. Madhur Daga, Executive Director, OCIL, said, “We are delighted to partner with Euro RSCG PR, we found their innovative approach coupled with global experience best suited to match our expansion plans.”

Orient Tiles has aggressive plans for the Indian market and has invested heavily to provide truly international products to its customers. With its aim to redefine the Indian home décor segment, Orient Tiles wanted a PR partner that could provide them with innovative solutions – a perfect mix of the required expertise and a fresh approach to the business.

Said Tara Kapur, President, Euro RSCG PR, “We are really excited to be associated with Orient Tiles and look forward to building their brand. We will leverage our considerable experience and learnings to take brand Orient Ceramics to the next level.”

Euro RSCG PR & Events is a full service image and reputation management Consultancy with a select but impressive client roster. Euro RSCG PR & Events is affiliated to the EURO RSCG Corporate Communications network, which is growing rapidly and is now ranked among the Top Fifteen PR agency networks worldwide.

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