India’s premier HDTV-ready English news channel, NewsX, has appointed EURO RSCG as its partner to handle the creative mandate for the channel following a multi-agency pitch.
The partnership with EURO RSCG will see the creation and introduction of innovative marketing campaigns which position and showcase the channel’s philosophy of delivering Clarity in a Complex World. The agency will thereafter also manage the creative campaigns for programming and viewer tune-ins. NewsX has also partnered with Good Relations India as the PR Agency for its News channel. This association reaffirms the company’s ambitious expansion plans to penetrate and dominate the English News market over the coming days.
Vynsley Fernandes, COO, INX News said, “Our partners – EURO RSCG and Good Relations India have just the right expertise and enthusiasm to provide the strategic support that we need to further enhance our brand equity. They have a proven record of success with both corporate and product communications, and understand the communication intricacies relating to media and entertainment companies required for our business.”
Delighted at the appointment, Sushant Panda, Director, EURO RSCG remarked, “We are very excited to partner with NewsX. Their differentiated philosophy allows us to create differentiated and exciting creative solutions. We look forward to making the brand a big success.”
“Given our experience and success with clients in this category, we consider that it’s a great match for both the partners”, said Sushmita Bandopadhyay, Branch Head – New Delhi, Good Relations, “The intelligent programming of NewsX will keep the news register ringing and we are confident of establishing the right connect with the right audience.”
Launched in March this year NewsX combines the depth and coverage of Indian newspaper journalism with the quality of international television production. NewsX uses a network of interconnected bureaus using the latest video technology to offer the widest range of national and international news. NewsXtargets the top of the pyramid; viewers who appreciate and demand well – researched, thought-provoking news; global Indians with the same aspirations as their peers in New York, London and other overseas markets.
Steering clear of the present-day media lurch towards branding every available piece of airtime, NewsX goes beyond the ordinary and obvious. Apart from its insightful, un-biased and clean content, what gives a distinct character and flavor to the channel is its clean and well defined look. This coupled with its unique programming strategy, is clearly set to NewsX with a clear differentiator and distinct positioning.