Euro RSCG 4D Matrix bags TI Cycles of India digital duties

Bengaluru: Euro RSCG 4D Matrix will handle the brand’s website, Social Media Marketing, Search Engine Marketing, Mobile Marketing and other online media engagements.

TI Cycles of India, the company which houses iconic indian bicycle brands such as BSA, Hercules and Montra have appointed EURO RSCG 4D Matrix as their digital agency. Euro RSCG 4D Matrix will chart the brand’s foray into digital and new media marketing.

“This is a great win for us considering the extent of work we can do for them. There have been instances where digital has helped drive not just sales but more importantly consumer engagement in a similar health/lifestyle segment. The team looks forward to this challenge”, said Mr. Sandeep Madhavan, COO, EURO RSCG 4D Matrix on the win.

Mr. Rajesh Mani, General Manager -Marketing, TI Cycles of India & BSA Motors emphasized that, “TI Cycles of India in its endeavour to promote cycling and fitness through the fun and fitness platform on ground as well in the digital world has partnered with Euro RSCG 4D Matrix . Euro RSCG 4D Matrix showcases a promise of fresh creative talent and a solid digital backend which will help us enrich the audience’s digital experience. We look forward to an enriching and exciting partnership.”

TI Cycles of India (TI), a division of Tube Investments of India Ltd is part of the US$ 3.8 billion Murugappa group. TI has a nationwide presence and is one of the leading exporters of cycles from India. TI Cycles markets their premium cycles through their flagship range called ‘Track & Trail’. The company promotes the BSA-Hercules India Cyclothon – a bicycling event across the country which sees participation from thousands of cycling enthusiasts. TI Cycles is also a manufacturer of fitness equipments and e-scooters.

Euro RSCG 4D Matrix, a part of EURO RSCG Worldwide is a digital marketing agency which houses core competencies in digital and new media.

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