Mumbai: Eureka Forbes Limited today awarded its digital strategies and social media mandate to Digitas India, a leading digital marketing agency and a member of the Publicis Groupe. Eureka Forbes is India’s largest water purification company and pioneers in direct selling with marquee brands like Aquaguard and Euroclean for nearly 30 years.
Digitas will be responsible for an integrated and end-to-end solution to strengthen engagement with customers across digital platforms like Electronic Customer Relationship Marketing (e-CRM), e-commerce, Online Relationship Management (ORM), Social media, etc. E-commerce will play an important role in the company’s digital strategy as Eureka Forbes is strengthening its presence not only in direct sales but also retail and B2B space as well.
Speaking on the announcement, Marzin R Shroff, CEO, Direct Sales and Senior Vice President, Marketing, Eureka Forbes Limited said, “We are happy to partner with Digitas as our digital agency. The core strength of Eureka Forbes is ‘relationships’ with our customers. In this digital age, it is important for us to engage with our customers real-time on the digital platforms as well and cater to their needs. For over 30 years, India has known us for our direct marketing efforts; the vision is to replicate the same on the digital space as well. We believe the integrated approach and rich experience of Digitas will help us to strengthen our customer relationships on a long term basis and wish to build a strong e-commerce channel to supplement our success of direct selling in India.”
Kanika Mathur, President Digitas India said, “This is an amazing opportunity and we are incredibly excited to be a part of the digital initiative for Eureka Forbes – the world’s No. 1 direct sales company. More and more of Eureka Forbes customers will be online as the internet explodes in India and we believe that a significant business model can be created online.”
Eureka Forbes has a strong legacy of building relationships with customers providing safest and technologically advanced health and hygiene solutions. The company today has emerged as a multi-product, multi-channel organization with a strong pedigree of brands encompassing water purifiers, vacuum cleaners, air purifiers, home security and automation solutions, fire extinguishers and a large range of institutional products on the cleaning and the purification space.