Ethinos Digital Marketing has been chosen as the digital marketing agency for Olympus Imaging India Private Limited. Ethinos will now be accountable for the brand’s social media management, website maintenance, and online community engagement.
Mumbai: Ethinos Digital Marketing has been selected as the digital marketing agency that will strategize and execute online marketing for Olympus Imaging, a brand that seeks to leverage digital media to boost its business of digital cameras, DSLRs, binoculars, digital voice recorders, and accessories.
Ethinos will enable Olympus to target its presence to relevant geographies, and increase visibility; which will automatically translate into more sales of its products and services. Ethinos will be responsible for communicating the brand message and building awareness online; as well as ensuring that the brand reaches out to the right target audience and achieves its marketing objectives. By creating a strong online presence, Olympus aims to reach out to a wider Indian audience, across geographies, and get people involved and engaged in photography.
The move to integrate digital media into the marketing activities and leverage it to popularize Olympus’ opto-digital technology represents the brand’s commitment to remain relevant to a reasonably young and technology-friendly Indian audience.
Ethinos, a digital marketing company with an experience in handling all aspects of online marketing for events, personalities, and brands across various industry verticals; is in a position to steer the brand in the right direction owing to their expertise and professionalism. “Working with Ethinos is a breath of fresh air. Communication is fast and efficient, great attention is given to details, to our project, and the quality of deliverables is always top-notch. We can vouch for their professionalism to anyone,” says Jaswant Vaghela, Product Manager, Olympus India, on working with Ethinos.
As part of this engagement, Ethinos is involved in providing a complete 3600 range of services right from website maintenance to social media management and online community building. The digital solutions aim to keep the existing members of the Olympus community engaged and reach out to a wider client base to grow the number of loyal Olympus users. “We are glad to work with Olympus; not just because of the unique brand they represent, but also because a lot of our team members are creative enthusiasts who are passionate about photography and technology. An ideal combination for Olympus!” says Siddharth Hegde, Managing Director, Ethinos Digital Marketing, on adding Olympus to Ethinos’ client list.