ET NOW unveils new brand campaign ‘Always Thinking Markets’

Mumbai: ET NOW, India’s #1 Stock Market Channel, launches its new brand campaign ‘Always Thinking Markets’, to augment the brand’s promise of facilitating its viewers in making the right trade call.

To leverage and reinforce the channel’s markets orientation ET NOW is launching a multi-media brand campaign around the theme of “Always Thinking Markets”. The communication is based on the insight that those investing in the stock market are consumed by that at all times. And even in the most unexpected situations they will find a link between the situation and their earning potential.

Built on the insight that TG (Traders & Retailer Investors) who are invested in the stock markets are always thinking about the markets, the campaign in all its communications looks at the most unexpected situations in the life of a typical trader/investor and interprets how they derive links between any situation & their earning opportunities in the stock markets. The campaign will be present across above the line & interesting digital and also through various consumer connect initiatives.

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