Reuters has announced an exclusive collaboration with the Times Global Broadcasting Company’s new business and financial news channel, ET NOW, marking a key strategic alliance for Reuters in an increasingly competitive financial news marketplace.
This agreement was designed to unite India’s largest financial publication and Reuters global real-time content to tell a comprehensive and market moving story to India’s growing and influential professional audience via the ET NOW channel.
“This is exciting,” said Chintamani Rao, CEO, Times Global Broadcasting. “The Economic Times is the biggest business media brand in India, and Reuters is the most respected and trusted brand in business news globally. Together we will make ET NOW the channel of choice for business news viewers. Following on the success of Times Now, we will build our next market leading brand.”
According to the World Bank, the global economy is on track to post its worst performance since the Great Depression, with developing countries bearing much of the economic pain. As Western countries continue to weaken and financial and corporate regulations begin to tighten, some argue that a new world order is likely to develop with India and China leading much of the growth.
“For more than 150 years, Reuters has been an integral part of India’s marketplace,” said David Schlesinger, editor-in-chief. “We recognize that there’s a very compelling financial story to be told in India and we are committed to working with The Economic Times on telling this story in new and innovative ways.”
“We are delighted to begin this journey with Reuters,” said Ravi Dhariwal, CEO-Publishing, BCCL. “With them as our partner, we are sure to make ET NOW the clear, authoritative and credible voice of India Inc, just as the Economic Times has been for over four decades.”
ET NOW will receive real-time breaking financial news content powered by dedicated Reuters reporters based in New York and London. The television hosts will cross to a live report from Reuters to provide the global perspective on breaking financial news. Access to Reuters reporters in other financial centres, including Frankfurt, Singapore, Tokyo and Hong Kong for India relevant breaking news will be available as well.
“This agreement is the latest move in our long standing commitment to investing in the growing Indian media market,” said Chris Ahearn, president of Reuters Media. “With the launch of our new consumer Indian website last year and the enhancements being made to the region specific mobile applications, we are truly committed to providing the business professional audience access to our content through a multitude of platforms.”