ET Now leads the business news genre during budget week

ET_Now_budget_showsMumbai: ET Now was India’s most watched channel  during the Budget week from 24th Feb, 2013 to 2ndMarch, 2013. ET Now had a 49% viewership share in comparison to its competitors CNBC TV 18, NDTV Profit and Bloomberg TV with 41%, 8% and 2% respectively.

ET Now dominated with 55% market share as compared to CNBC TV 18, NDTV Profit and Bloomberg TV with 42%, 2% and 1% respectively .

ET Now aired opinion of biggest voices and names from India Inc. and Markets to decode and analyze the budget proposals and their impact on markets and economy thus enabling the viewers in taking the right trading calls. A special Budget-day contest, with a cash prize of Rs 2 lacs every hour between 10 am to 2 pm drew tremendous response from the viewers across all platforms and added excitement to the Budget day programming.

{Source: TAM, All India 1 Mn+, CS AB 25+ Male, Relative Share of Viewership, Period: 24 Feb 2013 to 2nd Mar 2013}.

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