ET Now leads the business news channels genre with 60% market share

et-now-pic_logoMumbai:ET NOW has doubled its market share and is leading the Business news channel segment. It is dominating the viewership with whopping 60% of market share(Source: TAM, CS AB M 25+, 6th – 12th January 2013, relative share of viewership) whileCNBC TV 18, NDTV Profit and Bloomberg TV garnered 35%, 5% and 0% respectively.

In this magnificent week gone by,ET NOW showcased prominent interviewsofIndia’s who’s who like  Rajiv Anand – CEO of Axis Mutual Fund, Nilesh Shah – Deputy CEO of Axis Capital, Indranil Pan – Chief Economist of Kotak Mahindra Bank,Dr. Samiran Chakraborty – Regional Head of Research India of Standard Chartered Bank.

This success of ET NOW was due to its unique shows and content like, Vijay Mallya – Chairman of UB Group shared his views on being selected as Brand Equity’s second most-admired business personality. Shares of beleaguered Kingfisher Airlines were locked at 5 per cent upper circuit on Thursday after its chairman Vijay Mallya wrote a letter to employees assuring them that the management was trying hard to restart the operations.Also, MS Unnikrishnan – MD of Thermax shared his views on the latest IIP data, economic growth and its constraints.

Stay tuned with the leading channel – ET NOW for more stock tips, trading strategies, market moving stories & exclusive interviews.

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