ET NOW launches season two of ‘The Power of Shunya: Challenge for Zero’

et-now_logoBusiness News channel ET NOW in association with DuPont, has invited entries for the second season of ‘The Power of Shunya: Challenge for Zero’.

The program will showcase path breaking revolutionary innovations and marketing strategies by the brightest minds from science, technology and business schools. The first season witnessed some ground breaking innovations and the winners were rewarded with cash prize worth INR 1,000,000 and an all-expense paid experiential trip to the global DuPont headquarters in USA.

‘The Power of Shunya: Challenge for Zero’ invites students from leading science, engineering and management institutes to develop a science-based innovation and its marketing plan to help India achieve the aspirational goal of Shunya or zero – a country with zero hunger, zero malnutrition, zero accidents, zero lives lost, zero carbon footprint. The contestants are judged based on their product’s innovation quotient, its functionality, its potential impact and its ability to achieve the Power of Zero.

The call for entries is open for a month,from March 10 to April 20, 2014across colleges in all metros and other cities like Hyderabad, Pune, Ranchi, Anand, Vadodara, Chandigarh and Kozhikode.

The students can register at the kiosk at their colleges where a ‘The Power of Shunya’ evangelist will guide them through the procedure and answer any queries related to the show. Entries to ‘The Power of Shunya: Challenge for Zero’ can also be made online.

Students can also attend ‘The Power of Shunya’ workshop at their respective colleges to understand the features of the show and the participation process.

Entries will be reviewed and anonymously judged by a grand jury panel of scientists, business leaders and scholars. The jury will shortlist entries that demonstrate outstanding creativity, ingenuity and originality.

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