ET NOW launches Lufthansa Pioneering Spirit 3

Mumbai: After two exceptionally successful seasons, Lufthansa and ET NOW have once again come together to launch a bigger Season 3 of Pioneering Spirit – A Product of Lufthansa. This is a path breaking television series, in which pioneers of today select pioneers of tomorrow. The show goes on-air from today, 04th June.

Pioneering Spirit adds a new dimension to reality television, providing budding entrepreneurs a chance to transform their business. A total of 30 entrepreneurs are shortlisted from a vast field of 20,000 entries. They will compete over 10 episodes to win a Canaan sponsorship for a business programme at Cambridge, a mentorship from The Indus Entrepreneurs (TiE) and a Lufthansa Business Class ticket to Europe.

The show has been shot on an elegant set modeled in a Lufthansa First Class Lounge and hosted by Shaili Chopra, Senior Editor and Lead Anchor, ET NOW. Each episode will feature one icon, who will then select a ‘pioneer of tomorrow’ among the three contestants that present their business plans.

“The overwhelming response to the show, with over 20,000 submissions received this season, reflects the pioneering spirit of Indian entrepreneurship. It is a privilege for us to partner the success of such trail blazing businesses that reflect a core leadership and customer service values shared by Lufthansa,” said Mr. Axel Hilgers, South Asia Director of Lufthansa.

“The success of the show lies in its unique format that adds a completely new dimension to reality television, and the fact that it goes one step further to actually help transform the business of these spirited entrepreneurs, said Avinash Kaul CEO, ET NOW,TIMES NOW and zoOm.

“As knowledge partners on the show for all three seasons, it is a pleasure to be a part of a process that catalyzes budding entrepreneurial talent in India” added Geetika Dayal, Executive Director of the Delhi-NCR Chapter of The Indus Entrepreneurs (TiE).

An accompanying poll has been organised by Lufthansa India on Facebook calling for popular vote on the ‘pioneer of tomorrow’ among the shortlisted participants on each episode. The show will be telecast every Monday (6.30pm); Wednesday (6.30pm),Saturday (6.30 pm) & Sunday (6.30 pm).

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