ET NOW will be kicking off its special two-week long comprehensive programming from June 30, 7:30 pm. Over 10 special shows will be aired in the run up to the Big Budget that will cover not just key sectoral expectations but also the economic imperatives of this Make-or-Break exercise. Given the significance of this budget, ET NOW has aptly used the tagline ‘The Big Reset’ for its entire budget programming.
MK Anand, Managing Director and CEO, Times Television Network said, “This is the new government’s maiden budget and ET NOW will bring together leading experts across different fields in India, think-tanks, global investors and the country’s best editorial minds to decipher and analyse the Union Budget 2014. Through our shows, we aim to reach out to every Indian from industrialists to the common man by providing a detailed coverage on the run up to the Budget and the Budget Day.”
R. Sridharan, Managing Editor, ET NOW said “We have the most powerful line up of seasoned experts in the business. ET NOW will also have the most viewer-friendly screen and the fastest flashes. Our programming line-up caters every key stakeholder in the economy ranging from the CEO to the retail investor. The viewers’ overwhelming response to our Budget 2013 programming is a vindication of the tremendous value that our content delivers.”
Jatin Bhatt, CMO – TIMES NOW, ET NOW & ZoOm, said, “With all eyes on the much-anticipated Budget from the Modi Government, ET NOW has put together an extensive programming line-up that will give audiences a holistic view on the Indian economy and the impact it will have after the Union Budget 2014 is announced. For a channel like ours, Union Budget is an opportunity to present the most engaging and eclectic content that builds credibility among our existing viewers and helps generating new audiences.
ET NOW’s Budget programming will be led by India’s most respected economist- Swaminathan Aiyar, who is also the channel’s Consulting Editor. Apart from Swaminathan Aiyar, other prominent economists like Bibek Debroy and Mythili Bhusnurmath will be commenting exclusively on ET NOW.