Essel Group Acquires VIA to Venture into OOH Media

Essel Group is getting into the out-of-home (OOH) advertising business space with the purchase of VIA (Vehicular, Infrastructure and Airports) OOH, which was launched in April 2008.

Farid Kureshi has joined the group as head of VIA OOH and will also be continuing as the CEO. VIA OOH is now being relaunched as Essel Group’s subsidiary.

Farid Kureshi will be based in Delhi. VIA OOH’s cofounder, Shamik Talukder, will stay on as vice-president, sales and revenue.

Kureshi brings with him over 20 years of experience in print media and Entertainment industry. He has worked with Indian Express, Pioneer, Chitralekha Group of publications, Star Movies, Radio Mirchi. His last stint was with the Times OOH, where he was controller of operations.

He would also be responsible for advertising sales through Internet for Essel group companies.

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