espnstar.com Breaks India Online Streaming Record

New Delhi :espnstar.com/cwclive delivered an impressive 3 million individual streams during the ICC Cricket World Cup 2011 group match between India & South Africa .The website delivered a record 43 Gbps of data at the peak across India during the India & South Africa match – a new India record delivered by the Akamai global content delivery network

ICC Cricket World Cup 2011 Free Live Streaming on espnstar.com has already served a mammoth 55 million views of the CWC Live section of espnstar.com to over 17 million unique visitors

The live streaming of the India-South Africa match on espnstar.com has broken India’s online streaming record for events delivered by Akamai Technologies. The live streaming of the match on www.espnstar.com/cwclive exceeded 43 Gbps of video steaming data at its peak in India according to Akamai. Over 3 million streams were delivered to over 1.5 million unique consumers on the match day.

The live web streaming of ICC Cricket World Cup has been a huge success ever since it started on February 15, 2011 with the warm-up game between India and New Zealand. Through the first 42 matches, ICC Cricket World Cup 2011 Free Live Streaming section has received more than 55 million views across the globe, serving 30 million video streams to 17 million unique users – with the quarter finals still to come. The India games so far have accounted for 10.7 million streams peaking at 3 million for the India v/s South Africa game.

espnstar.com has generated more than 175 million page views in the time period Feb 15th 2011 till March 23rd 2011. On the India-South Africa match day, espnstar.com delivered an impressive 12.7 million page views. The site has seen over 20 million unique users in the same time period.

Speaking on the occasion, Aloke Malik, Managing Director, ESPN Software India Pvt Ltd, said, “ESPN STAR Sports has leveraged the power of broadcast, digital and mobile platforms to deliver India fans the ICC Cricket World Cup 2011 – wherever, whenever on the best screen available. The response to live streaming of ICC Cricket World Cup 2011 on espnstar.com has been amazing. Consumers have enjoyed high quality online stream which works well even on low bandwidth. We expect the traction to build as we progress further in the tournament.”

“Akamai and ESPN STAR Sports have been working together to provide sports fans with the best possible live-streaming experience since the start of this very special tournament,” said Sanjay Singh, managing director, India at Akamai. “Being able to watch live events on many different types of devices is becoming increasingly important in India, especially with so many dedicated cricket fans; which is why it’s essential that the experience is fast, reliable and seamless.”

Akamai’s HD Network was designed to allow content owners and publishers the ability to deliver a personalized and interactive consumer experience through advanced features, such as DVR, multi-camera angle switching, and adaptive bitrate streaming technology.

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