Bangalore : ESPNcricinfo, the world’s leading cricket website, has integrated one of Facebook’s new social plug-ins, allowing fans to “like” any player, story or photo and share it with their friends. The site is one of the first companies to roll out the new set of products by Facebook on its website cricinfo.com, as announced at the F8 conference in San Francisco last week.
Through the plug-in, visitors to ESPNcricinfo can now “like” a story, photo, gallery or player, with these updates appearing directly on the visitors’ Facebook walls. The visitors can also see recommendations of similar content based on what they have liked in the past, content their Facebook friends like, and a list of which stories, players or photos are trending in popularity across the site. With this integration, ESPNcricinfo’s vast player-profile database (55,000+ players) will also begin to appear on Facebook as players and officials are liked and shared by fans.
Sambit Bal, Editor, ESPNcricinfo said, “Internet is a participatory medium, people trust their friends, and they want to share the content that they find interesting. And our readers are our most effective brand ambassadors. The Facebook ‘Like’ button is a great way to spread the word, and we are delighted to be among the first websites to have incorporated it.”
ESPNcricinfo identified that about 20-30% of comments posted on Facebook are related to sports. Through this application ESPNcricinfo has brought together sport lovers and active users of social networking sites on a common platform.
The launch of social plug-ins on ESPNcricinfo.com (and on ESPN.com around the NFL draft) will be followed in the weeks ahead with the rollout of similar tools on other ESPN sites, including ESPNscrum.com, ESPN.co.uk, ESPNF1.com and ESPNsoccernet.com