ESPN Star Sports launches STAR Sports Mobile

ESPN Star Sports (ESS), Asia’s No. 1 sports broadcaster and content provider, today launched STAR Sports Mobile, its new and exciting mobile sports content service highlighted by exclusive Arsenal and Liverpool Football Club content along with many more innovative features.

Developed for the sports fan that is constantly on the move and looking for interactive and entertaining opportunities to engage with sports, STAR Sports Mobile aims to provide enriching mobile experiences to users. This includes exclusive goal and match video highlights, player wallpapers, archive video clips and video interviews with players and club ring tones from leading football clubs Arsenal and Liverpool.

Star Sports Mobile content also includes video highlights covering opinions, instructional tips and the latest online game reviews from STAR Sports original programmes such as ACE by Sony Ericson, Engine Block, Golf Focus, Game and Top Corner. Also available are wallpaper images of STAR Sports presenters, themed ring tunes and Java Games.

Said Mr Manu Sawhney, Managing Director, ESPN Star Sports: “As Asia’s leading sports broadcaster and content provider, we are focused on serving the fan any time, any place via any pipe and any device, and Star Sports Mobile is our latest product that will transform the way fans experience and consume sports through entertaining and engaging content.

“We recognize that sports fans are not a homogenous audience and thus have worked towards developing different kinds of offerings for different sports fans across platforms and the new STAR Sports Mobile complements our mobileESPN offering launched last year. The potential for STAR Sports Mobile is enormous, noting the evolving trends in sports viewing and we are confident that sports fans will welcome this new offering.”

Said Adrian Ford, Commercial Director of Arsenal: “Arsenal Football Club enjoys a huge fan base in Asia and we’re excited to work with ESPN STAR Sports to reach out to our fans and provide them with another way to be part of our Club. There is an enormous potential for this interactive mobile platform to reinforce fan loyalty and we look forward to working together with Asia’s biggest sports network to extend our popularity in Asia.”

STAR Sports Mobile is an extension of ESPN Star Sports”mobile service offering, after mobileESPN’s successful launch across multiple markets in Asia Pacific in May 2006. Indonesian sports fans will be the first to enjoy STAR Sports Mobile with today’s launch of SPORTesia, PT Bakrie Telecom’s newest sports mobile content platform.

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