ESPN and SIRIUS Expand Broadcast Relationship

SIRIUS Satellite Radio (NASDAQ:SIRI) and ESPN announced today a multi-year extension to their current broadcast agreement, which will provide SIRIUS listeners with an enhanced ESPN-dedicated channel. SIRIUS Channel 121 will supplement its ESPNEWS programming with a new, exclusive, weekly ESPN The Magazine talk show, and for the first time on national radio, exclusive simulcasts of some of ESPN’s television mainstays, including SportsCenter.

SIRIUS will continue to broadcast ESPN Radio on channel 120, as well as ESPN Deportes Radio on channel 181.

ESPN The Magazine on SIRIUS, hosted by Gary Hoenig, general manager and editor-in-chief of ESPN Publishing, and ESPN The Magazine Editor Gary Belsky, debuted today, December 11 (12 – 2 p.m. ET) exclusively on SIRIUS channel 121. The weekly show will feature Hoenig and Belsky and a roundtable of ESPN The Magazine writers and editors examining the news stories of the week, interacting with callers from around the country, and conducting interviews with high-profile guests from the world of sports.

“This new ESPN channel brings more superb content from the world’s leading sports entertainment company to one of the country’s fastest growing audiences,” said Scott Greenstein, SIRIUS’ President, Entertainment and Sports. “In addition, ESPN The Magazine on SIRIUS will be a unique blend of the magazine and satellite radio, delivering compelling insight into all corners of the sports world. Plus, millions of SIRIUS listeners around the country will now have access to ESPN’s outstanding programming, much of which has never before been available on radio.”

SportsCenter (6 p.m., 11 p.m. M-F), ESPN’s flagship news and information program, will be among the network’s television staples made available to radio listeners nationwide on SIRIUS Channel 121. Other ESPN television programming to be offered via SIRIUS includes Around the Horn (5-5:30 p.m. M-F); College GameDay (10 a.m.-noon Saturdays during the football season); Outside the Lines (9 a.m. Sundays); Sports Reporters (9:30 a.m. Sundays) and NASCAR Now (6 p.m. M-F). SIRIUS will also carry the critically-acclaimed Pardon The Interruption (5:30-6 p.m. M-F), featuring the daily sports debates of Washington Post columnists Tony Kornheiser and Michael Wilbon. All shows will air on SIRIUS Channel 121.

“As ESPN Radio moves beyond the traditional AM and FM radio distribution of its content, we are pleased to expand our programming – both radio and television — with SIRIUS,” said Traug Keller, ESPN senior vice president, production, business divisions. “Through its Channel 121, which will feature several of ESPN’s top programs for the first time, and a new weekly show hosted by ESPN The Magazine editors and writers, SIRIUS will help us serve sports fans no matter where they are.”

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