New York : Meredith Corporation has announced that Stan Pavlovsky has been named SVP, Meredith National Media Group,President of Allrecipes.com. Pavlovsky will replace Lisa Sharples, who is leaving Allrecipes.com at the end of March to pursue personal interests.
Pavlovsky will be responsible for leading Allrecipes.com’s marketing, business and international development, as well as working with Meredith’s other key business units to enhance and maximize the brand’s leading position in the marketplace.
Meredith acquired Allrecipes.com in March 2012. The acquisition placed Meredith first in comScore’s Food Community rankings, and more than doubled the audience of Meredith Digital to over 40 million. In total, Meredith now offers advertisers and marketers access to more than 100 million unduplicated American women across all media platforms.
“Stan has the ultimate combination of marketing savvy, digital prowess and e-commerce experience to lead Allrecipes.com to the next level,” said Liz Schimel, EVP/Chief Digital Officer, Meredith National Media Group. “We’re thrilled to have him join our team. Additionally, we would like to thank Lisa Sharples for the incredible work she has done building Allrecipes.com into the powerhouse brand it is today. We wish her the very best in her next endeavor.”
Lisa Sharples, President of Allrecipes.com said, “The six years I spent at Allrecipes were amazing and I am so proud of what we all accomplished. In my time with the company we went from a distant second place in the digital food category to the #1 position with a 66 percent lead over our nearest competitor. I feel lucky to have worked with such an incredible team, and I look forward to watching Allrecipes continue to grow and be successful as part of Meredith.”
Prior to joining Allrecipes.com, Pavlovsky served as Vice President, eCommerce at Drugstore.com (a subsidiary of Walgreen Co). There he doubled revenues from 2007 to 2012, and negotiated a strategic partnership with Luxottica. Previously, Pavlovsky held a senior level position with Microsoft Corporation.
Pavlovsky holds a Masters of Business Administration from City University in Bellevue, Washington, and a Bachelor of Arts from California State University in Northridge. He resides in Bellevue, and will be based in Allrecipes.com offices in Seattle.