iCrossing, a global digital marketing company, today announced the company has been selected as interactive agency of record for Epson America, Inc. This is the first time Epson has engaged an outside agency to manage its overall interactive marketing efforts.
As Epson’s lead interactive agency, iCrossing will provide a full range of digital services to Epson, including Web site design and development, search engine marketing and analytic services. As part of iCrossing’s initial design and development work, the company will provide usability improvements to Epson.com as well as optimize the site for search visibility.
In August, iCrossing acquired leading Web development agency, Proxicom, to fortify the company’s Web design and development offering. The win was based on Proxicom’s solid work for other key clients and the team’s enthusiasm during the pitch process — taking on the passion for the Epson brand as if it were the team’s own.
Recently, iCrossing launched a redesign of the Professional Imaging section of Epson.com. The new design better reflects the Epson brand and appeals to the high standards that professional photographers have come to expect from Epson printer products. The architecture of the site works within the current Broadvision environment, to meet the standards of Epson’s internal business and IT stakeholders.
“Throughout the selection process we were impressed with iCrossing’s insight into the needs of consumers as well as the team’s collaborative approach to working with clients,” said Tod Yamamoto, Director of eMarketing for Epson. “We have an opportunity to use the online channel to differentiate our products and provide a richer online experience for our customers. iCrossing is the right partner to help drive our interactive marketing success.”
“Epson understands that interactive marketing is not a ‘one-off’ undertaking,” said Jeffrey Herzog, founder and CEO, iCrossing. “As interactive agency of record, we will develop and implement the strategies that reflect the mindset of the consumer, and connect with them wherever they are.”