Mumbai : ET NOW, 24-hr English business news with its cutting-edge market analyses, insider perspectives & skilled advice has redefined the way business news is presented. With its formidable team of anchors & analysts, breaking news & big guests the channel has achieved market leadership amongst the English Business News Genre in less than 2years of inception.
Since the launch of the ET NOW, the channel has amplified its market share from 3% during the launch week (21st June, 2009 to 27th June, 2009) to 36% in Current Week (10th April, 2011 to 16th April, 2011). As per the latest Television Audience Measurement data of current week, ET NOW is the joint #1 English Business News Channel with 36% market share in all India 1Mn+ market amongst the core audience from CS AB Males 25+ Yrs. Also, ET NOW emerged as a clear market leader of the English Business News Genre in 6 Metros with 39% market share amongst the core audience from CS AB Males 25+ Yrs.
During the pre-market hours (8am to 9am) ET NOW is the most preferred English Business News Channel as it provides the most effective market trading strategies, sector specific trading calls & stock tips, ET NOW tries to help traders/investors make the most of the stock market & help their money make more money. The channel also continuously attempts to enhance the viewer’s knowledge on market related anecdotes and trade analysis.
ET NOW also features exclusive interviews with the movers & shakers of stock markets who share their outlook on the markets, policy makers who explain the implications of the various socio-economic reforms enforced and Global leaders who elucidate the impact of the latest developments across the world on the Indian Markets, which helps viewer, take the right trading/investment decisions.
All this has helped ET NOW consistently increase its viewership over the past few weeks and amplify its market share amongst the English Business News Channel Genre.