Energizer Names TBWA As Global Agency

Los Angeles : Energizer has named TBWA Worldwide as its global agency network for the Energizer and Eveready brands. TBWA Worldwide will be responsible for all of the creative global advertising activities for Energizer Household Products engaging its regional network to ensure that global strategy is infused with local sensibilities.

Prior to the announced change, Energizer Household Products was served by two agencies; TBWAChiatDay in North America and DDB in other parts of the world. The alignment with the TBWA Worldwide Network will give greater cohesion and consistency to the Energizer creative presence worldwide.

“The appointment of TBWA Worldwide as our global agency network represents the next logical step in the evolution of our global brand positioning,” said Jeff Ziminski, Global Chief Marketing Officer, Energizer Household Products. “Through this appointment we are building a new, powerful agency team capable of reaching consumers in ground-breaking, creative ways to drive brand preference and purchase intent for the Energizer and Eveready brands globally. We sincerely appreciate the work that DDB has done on behalf of Energizer in the markets outside the US and thank them for all of their efforts,” said Ziminski.

In the past year, Energizer has introduced a global visual identity that communicates the vibrancy of the brand in a consistent, powerful way. The move to one global agency network furthers the endeavor of building the strongest global portable power brand in the eyes of consumers all around the world.

TBWAChiatDay Los Angeles will act as global lead creative and strategic agency. TBWAChiatDay has been working with Energizer in the US marketplace since 1989 and is the agency responsible for popularizing the Energizer Bunny® and creating the Keeps Going and Going and …® tagline.

“We are extremely proud of the work we have done for Energizer over the past two decades and our role in helping to secure the Energizer Bunny as one of America’s most recognizable brand icons, said Carisa Bianchi, president, TBWAChiatDay Los Angeles. “We look forward to working with Energizer to leverage its brands in fresh and unexpected ways throughout the world.”

“Our relationship with Energizer in the US has proven to be a great experience and we are excited to expand our relationship with Energizer globally,” said Tom Carroll, president and CEO, TBWA Worldwide. “They are an industry leader in innovation and technology on all levels and we are honored to have the opportunity to impact their business in a meaningful way.”

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