Emami Launches Malai Kesar Cold Cream in South India

Emami Limited has launched Emami Malai Kesar Cold Cream in South India. Emami Malai Kesar Cold Cream consists of ingredients like Malai, Aloe Vera and Kesar, providing moisture, nourishment, protection from dryness while revitalizing and adding a healthy glow to the skin from within to ensure 24-hour total winter protection and care.

As the name suggests, Emami Malai Kesar Cold Cream has the natural goodness of time-tested ingredients such as Malai, Kesar and Aloe Vera. It is the only cold cream in the market that contains ‘Malai’-the proven traditional winter care ingredient for winter chapping and dryness. It also has Kesar that imparts glow and Aloe Vera for sun protection. It is a non-greasy cold cream armed with a five-power winter formula, which nourishes the skin from deep inside.

Speaking about the launch Ms. Priti Sureka, Director, Emami Limited, said, “Last year we launched Emami Malai Kesar Cold Cream in the Northern Eastern and Western Indian markets. Looking to the extremely positive response it received, we have decided to launch the product in Southern markets this year.”

Adding further Ms Sureka said, “This cream reiterates our commitment to coming up with innovative and quality skin-care products for our valued consumers. With Emami Malai Kesar Cold Cream we have come out with a winter skin care solution that will benefit all skin types. We are targeting the modern, beauty conscious, confidant and active consumer, who want quick solutions to winter dryness.”

Emami Malai Kesar Cold Cream is available in various consumer friendly packages. It is competitively priced at Rs 5/- for 10 ml, Rs 26/- for 30 ml and Rs 48/- for 60 ml respectively making it easily affordable by all. A herbal product, matching international standards, Emami Malai Kesar Cold Cream is just the ideal choice for a modern women.

Founded in 1974, Emami today is a Rs 2000 crore diversified business group. Emami occupies a pole position in sectors like newsprint, hospital, edible oil, bio-diesel, real estate, ball pen tips manufacturing, contemporary art and retail chain, with Frank Ross and Starmark in its fold. Emami Limited, Rs 700 crore FMCG business, the flagship company of Emami Group, manufactures and markets trusted power brands like Boroplus, Navratna, Fair and Handsome, Sona Chandi Chyawanprash, Mentho Plus, and Himani Fast Relief. Emami’s brands and their extensions are a market leader in most of the categories like antiseptic creams, cool oils and pain relief ointments and is a pioneer in introducing first fairness cream for men in the world.

Maintaining a CAGR of 25%, Emami has footprints in 60 countries across the globe spanning over Middle East, Europe, Africa, CIS and the SAARC. The plants and production activities of the Group are currently in West Bengal, Pondicherry, Assam, Gujarat, Orissa, Uttaranchal, and Himachal Pradesh. Recently Emami Limited has acquired Zandu Pharmaceutical Works Pvt Ltd.

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